← ALL SECTORS№ 01 — HOTELS
Hotels and boutique hotels
The season is short and the competition is fierce. Guests usually find you on a booking platform, and you pay the commission. The goal is to welcome that same guest directly next time.
The digital problems in this sector
Most bookings arrive through OTAs: you pay commission on every room, and you rarely get the guest’s contact details.
Demand is squeezed between May and October. If you are not visible as the season opens, empty weeks are hard to make up later.
Many of your guests are from abroad. A slow, Turkish-only website does not reassure a British or German traveller.
Google and platform reviews drive the decision; a single unanswered bad review can outweigh your best photographs.
What we do
Web & Software
A fast, bilingual website with a direct booking flow, and pages that compete with platform prices and spell out why booking direct is better.
About this serviceSocial Media & Content
Photos and Reels that show the rooms, the breakfast and the surroundings as they are, on a content calendar that starts before the season.
About this serviceAds & Performance
Meta and Google campaigns timed for the early-booking window, plus your Google Business Profile and regular replies to reviews.
About this serviceConsulting & Brand
A setup that keeps guest relationships with you: an email list, WhatsApp welcome messages and offers for returning guests.
About this service
Related guide
An Instagram content calendar for boutique hotels in Bodrum
A realistic Instagram content calendar for Bodrum boutique hotels, built around the May–October season: what to post, when, and how to keep it going.
Read the articleNEXT STEP
Let's talk about your business
Tell us what you do, how your season runs and where your guests find you. We will suggest a sensible place to start.